Digital Editor


Digital Editor

  • Web
  • Contract

Crawford Group (www.crawfordgroup.com) is seeking a Digital Editor to join our client’s team. This team drives digital-based, omni-channel engagement across the customer lifecycle with rich content on multiple digital channels. The Digital Editor will be skilled with proven experience working with site content for an enterprise business-to-business website, preferably in the technology industry. This role will be responsible for working with stakeholders and marketing teams to edit messaging across every touchpoint of the customer lifecycle. This is primarily an editing function, focused on finessing both short-form and long-form copy to drive visitor engagement, conversion, and contact opportunities. All projects will involve editing copy to meet site guidelines and page specifications while aligning to industry and company best practices for an English-language website that is translated into 10 languages.

Responsibilities:

  • Collaborate with subject-matter experts to deliver key messaging based on persona, segmentation, and/or industry focused on business value
  • Evaluate copy and target assets for alignment with the topic, brand message, and page goals
  • Deliver engaging, conversational short-form copy that delivers key messaging targets and supports persona, segmentation, and vertical/industry
  • Develop copy blocks as needed for landing pages, page components, and other digital elements, including promotional copy, summary copy, and other related projects
  • Work collaboratively with SEO team members to optimize site copy to meet search goals. Have a working knowledge of keyword integration for organic search optimization
  • Collaboration with SEO team members, digital producers and publishers, UX and design
  • Proof final content in a staging environment and finesse copy in staging as needed
  • Follow content style guide for brand voice and tone, style, readability, grammar, punctuation, and mechanics
  • Keep commitments by delivering exceptional work on-time ensuring all requirements and stakeholder changes/edits have been made
  • Collaborate with other creative functions (and processes), across departments/stakeholders
  • Ask questions rather than make assumptions

Requirements:

  • 3-7 years of professional editing experience for a large business-to-business website, preferably in the technology industry
  • Strong experience with page templates and copy specifications, particularly for digital marketing
  • Exceptional attention to detail and excellent proofreading skills
  • Clear understanding of tone and ability to adapt writing style based on message and audience
  • Experience using digital marketing metrics to improve copy quality
  • Outstanding writing and communication skills in English
  • Organized and detail-oriented, with exceptional time management skills
  • Highly motivated and is a self-starter
  • Portfolio of past work related to this role
  • Energetic and self-motivated, with the desire and ability to collaborate with other internal departments to boost messaging impact
  • Ability to work under tight deadlines and manage multiple projects
  • Enthusiasm for being part of a highly productive and efficient creative team
  • Drive to see projects through to the end and deal with the adversities along the way
  • Collaborative mentality, ability to recognize how to get things done collaboratively
  • Self-confidence and composure to process, accept, and apply constructive feedback
  • Bachelor’s degree in writing, marketing, or related field of study

Location: Remote
Duration: Year-long, consulting
Rate: D.O.E., W2 consultant of Crawford Group



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Crawford Group

Crawford
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