Director of Marketing and Communications
Director of Marketing & Communications
The Director of Marketing and Communications (DMC) role is to create innovative and smart solutions to help the HealthyWomen brand and the programs we create stand out in highly competitive markets. She/he will have the ability to design and direct a comprehensive plan that advances HealthyWomen’s communications in a compelling, consistent and cohesive way; ensure the editorial and visual integrity of HealthyWomen corporate information to key audiences; and develop and lead strategic communications campaigns in support of funded program goals.
The DMC works closely with the Digital and Program teams on new program ideation, ensuring each program comes with well thought through plans and development of innovative outreach experiences. She/He will oversee the management of any media and partnership tactics included within the scope of program proposals or for other HealthyWomen initiatives and campaigns. The DMC also works with the Development team on ideating for creative/monetized tactics and elements to include within proposals specific to partnership engagement, media activities (both paid and earned) and leveraging experts through HealthyWomen. This role also contributes to all event planning and execution, from initial ideation and day-of on-site support to post-event follow-up.
The DMC will oversee and coordinate communications internally to the staff, Board of Directors (BOD), Corporate Advisory Council (CAC), Women’s Health Advisory Council (WHAC), as well as to our external audiences, including industry, media, partner organizations, health care professional groups and other individuals and groups.
The DMC works closely with the CEO and other senior leadership on communications to the Board of Directors and Corporate Advisory Board, including providing support for telecoms and in-person meetings and presentations. This role includes working closely with senior leadership on message development for media interviews, external presentations and communications collateral, both internal and external.
The ideal candidate has extensive experience in health and wellness communications; has a strong background in digital platforms; is able to act swiftly while juggling various projects at once; is a problem-solver who is willing to test and find what works; and has the ability to manage a small creative team. This candidate will have excellent communication skills (both written and verbal) and is independent and able to work on a remote team.
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