Content Strategist

About The Role

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve business goals. Use project phase as a foundational moment for building initial client strategy, and optimize strategies over the lifetime of the client engagement. Work closely with Associate Director when roadblocks arise. Display strong ability to craft creative briefs and compelling content campaigns with focus on ideation based on competitor and audience insights. Apply best practices including LTV:CAC modeling, customer generation, Share of SERP, and content production.
• Goal Setting: Use available data to set goals for clients during engagement period using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting. All goals must be approved by Associate Director before presenting to client.
• Project Management: Ensure planned strategy is executed using Asana. Delegate tasks to team members and clients, ensuring completion in timely manner. Partner with Project Managers where available. Work closely with content writers and designers to complete campaigns on time while maintaining quality standards.
• Internal and External Communication: Serve as main interface between clients and team. Build relationships that go beyond deliverables. Proactively communicate to clients and internal leadership on regular basis regarding timeline expectations, goal attainment progress, roadblocks, and account growth opportunities.
• Reporting: Report to clients on regular cadence including bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations.

What You'll Bring

• Proven track record implementing SEO principles and content strategy including keyword research, on-page optimization, and link building
• Analytical insight and ability to analyse website traffic and SEO metrics using tools like Google Analytics
• Strong communication skills and comfort with client-facing relationships
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and content
• Agency experience required
• B2B tech and/or SaaS experience required
• Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations