Content Strategist, SEO

About The Role

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist manages Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

What You'll Do

• Create custom strategies and implement best practices for clients to achieve NSMs, using project phases and client marketing goals to optimize strategies over the client lifetime
• Work closely with your Associate Director when roadblocks arise that impact strategy and goal attainment
• Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights
• Apply best practices including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production
• Set goals for clients using data from Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting, subject to Associate Director approval
• Manage project execution using Asana, delegate tasks to Specialists, and ensure timely completion
• Partner with Project Managers, content writers, and designers to complete campaigns on time and to client standards
• Serve as the main interface between clients and the Directive team, building relationships and proactively communicating on timeline expectations, goal attainment progress, and account opportunities
• Report to clients on a bi-weekly, monthly, quarterly, and bi-annual basis on NSM progress and deliverables
• Identify and communicate upsell, cross-sell, and referral opportunities

What You'll Bring

• Proven track record implementing SEO principles, keyword research, on-page optimization, and link building
• Analytical ability to analyze website traffic and SEO metrics using Google Analytics
• Strong communication skills with comfort in client-facing relationships
• Proficiency with Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO, and content strategy
• Agency experience required
• B2B tech and/or SaaS experience required
• Commitment to staying ahead of industry trends, including AI and automation in marketing