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Directive

PR & Communications Manager

Directive
๐Ÿ“ Remote - CanadaFull-timeRemoteโœ“ Verified๐Ÿข 32 other open roles โ†’
Marketing & Communications in Canada: 56 open, typical pay $103k to $133kSee the market โ†’

The Role

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery โ€” earned media, media relations, press releases, executive positioning, and thought leadership โ€” while supporting unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Key Responsibilities

  • Develop, refine, and present strategic communications plans aligned with business objectives
  • Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
  • Build and maintain strong media relationships across trade, business, and tech press relevant to clients' ICPs
  • Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
  • Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
  • Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
  • Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
  • Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities
  • Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
  • Collaborate cross-functionally with other service lines to ensure communications programs connect to broader client strategy
  • Contribute to new business proposals and client presentations as a subject matter expert

Qualifications

  • 4โ€“7 years of experience in PR and communications
  • Strong written and verbal communication skills with a flair for creativity
  • Agency experience required; B2B or B2B tech experience strongly preferred
  • Demonstrated track record of earning meaningful media coverage
  • Strong media relationships and the ability to build new ones quickly
  • Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
  • Ability to translate complex B2B narratives into sharp, compelling pitches and stories
  • On the pulse of industry news and trends across media and social media
  • Comfort using AI tools to sharpen research, targeting, and workflows
  • Willingness to travel to visit clients on an as-needed basis
  • Continuously strengthen PR expertise through proactive independent learning
  • Bachelor's degree in public relations or communications preferred
Sourced directly from Directive's career page ยท Posted 11h ago
PR & Communications Manager
Directive
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