SEO Strategist

About The Role

The SEO Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The Strategist manages Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve business objectives. Use project phases to build initial client strategy, and optimize strategies over the client lifetime based on marketing goals, campaigns, and historical performance.
• Creative Strategy: Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. Apply best practices including LTV:CAC modeling, customer generation, share of SERP, and content production.
• Goal Setting: Use available data to set client goals during engagement, informed by Google Analytics, CRM data, SEMRush, and Ahrefs reporting. All goals require Associate Director approval before client presentation.
• Project Management: Ensure planned strategy execution using Asana. Delegate tasks to Specialists and clients, ensuring timely completion. Partner with Project Managers and content teams to deliver quality campaigns on schedule.
• Internal and External Communication: Serve as the main interface between clients and the Directive team. Build relationships beyond deliverables, proactively communicate on timelines, progress, and roadblocks through regular meetings and shared channels.
• Reporting: Report regularly on strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and bi-annual business review presentations.

What You'll Bring

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight and ability to analyze website traffic and SEO metrics using Google Analytics
• Strong communication skills with client-facing experience and stakeholder management
• Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and crawling tools
• Proven organizational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO, and content
• Agency experience required
• B2B tech and/or SaaS experience required
• Driven to stay ahead of industry trends, including AI and automation in marketing