Strategic Analytics Manager

The Role

Joining Thrive's Data & Measurement department as Strategic Analytics Manager, you'll own Strategic Analytics / Marketing Measurement workflows that drive growth across our clients marketing programs. You'll partner with internal media teams and client marketing teams by providing measurement consultation and delivering technical insights that inform business decisions. You'll be a core part of our lift experimentation program, leading client lift tests from design through execution to final presentation. You'll also support clients and media teams with broader data and measurement capabilities, including measurement reporting, customer or event-level analysis, or media mix modelling, and help shape the evolution of Thrive's strategic marketing measurement service.

Your focus will of responsibilities will be:

• Domain: Own marketing measurement outcomes through strategic and technical lenses, from scoping client objectives, to executing analysis and presenting insights. This will involve designing and executing geo lift tests, building analyses and insights reporting, and consulting client and internal teams on the right measurement approaches.
• Client: Be the measurement lead across client partnerships, working with paid media teams to turn data into insights and decisions that clients can act on.
• People: Serve as a strategic translator between data and marketing teams, supporting product feedback loops, identifying gaps, and driving integrated project success. Contribute to Thrive's knowledge across marketing measurement and strategic analytics by educating non-technical stakeholders.
• Company: Build Thrive's capacity to lead marketing measurement strategy by refining playbooks, sharing knowledge, and strengthening cross-department roadmaps and systems. Support our Data & Measurement department's broader service and product evolution to drive stronger marketing analytics insights, tools and strategy across our client roster.

Onboarding

In your first 30 days you'll focus on learning Thrive's systems, building relationships with your team, and understanding our current operating model. You'll immerse yourself in existing or onboarding client workflows and begin to get acquainted with our in-house measurement solutions across lift experimentation and media mix modelling.

In your first 60 days you'll begin to support Strategic Analytics / Measurement client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation.

In your first 90 days you'll begin to own Strategic Analytics / Measurement client workflows to advance insights and measurement outcomes. You'll collaborate with the Data & Measurement team on priority initiatives across measurement service evolution and incoming client partnerships.

Qualifications

• Marketing Measurement Expertise: You've directly supported geo lift experimentation programs through both consultation and execution. You've explored the nuances of other measurement approaches, including media attribution and/or media mix modelling, and have a strong understanding of the advertising privacy landscape.
• Growth Marketing Acumen: You're fluent in marketing metrics and unit economics across ecommerce and/or B2B demand generation (e.g., ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL/SQL) and apply them in your analysis and consulting.
• Technical Data Rigour: You use data to uncover root causes and challenge assumptions, leveraging SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting.
• Consultative Influence: You have a proven track record of influencing marketing executives, gaining buy-in on complex measurement approaches, and translating data into actionable business decisions.
• Curiosity & Adaptability: You thrive in fast-moving environments, embrace evolving methods and services, and see change as an opportunity to grow.